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| About Us |
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Crichton Automotive Ltd. Was opened in July 1996.
The company started off with one person, Kirk Crichton, as the brainchild.
At that time, the changes in the import policies as it relates to deregulation
and privatization enabled a number of persons to import deportee vehicles.
Due to the large volume of requests by taxi drivers and the increase
in the number of auto dealerships the market had become saturated and
a price war had begun.
In order to be competitive, Mr. Crichton needed
to become the most effective in terms of pricing strategy. During these
stages, Kirk Crichton was working from his briefcase and sending himself
through school. He began by selling to his friends and acquaintances,
and by doing so realized there was an opportunity for expansion. He
seized this opportunity formed a partnership with Ray Rose out of which
grew
the Crichton Automotive Ltd. Which Jamaicans have come to depend on
for quality vehicles today. |
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| Mission Statement |
| To be the first choice in quality pre-owned motor vehicles. The first choice is the
best choice, and being the best is what Crichton Automotive Limited pledges to work hard
at being everyday. |
- To make our clients feel welcome, appreciated and worthy of our best effort in everything
we do each and every day.
- To be recognized as an exceptional leader in our industry and community.
- To conduct all our relationships with an emphasis on long-term mutual success
and satisfaction, rather than short term gains.
- To earn the trust and respect of all we work with as being a company of honesty,
integrity and responsibility.
- To provide an environment of positive attitude and action to accomplish our vision,
by increasing a positive feed back and recognition at all levels of the company.
- To train and motivate our employee’s and develop co-operation and communication
at all levels.
- To use our resources, knowledge and experience to create a win/win relationship
for our clients, employees, suppliers and shareholders in terms of growing compensation,
service and value.
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